Asics Marathon Sponsorship Activation
New York / Los Angeles / Chicago / Boston / Pittsburgh

Working closely with Asics, and their ad agency of record Vitro, we created expo retail environments, wayfinding signs, promotional signage, and campaign collateral for the major US Marathons they sponsored. We even survived Hurricane Sandy, fully completing set-up during the 2012 natural disaster that resulted in the cancellation of the New York Marathon that year. When you're truly passionate common sense takes a back seat to dedication.

Contributions:
Creative Concepts
Environmental / Experiential Design
Campaign / Brand Expert
3D Collaboration with Industrial Designer
Collaboration with 3rd Party Agency
Production Artwork / Proofing