EB Games / GameStop Flagship
Brand Destination for Xbox

Created and executed updated brand destination for Xbox at EB Games' flagship store near Yonge and Dundas. A complete store rollout followed, with retailer specific alterations for GameStop locations. The store associates mentioned that Playstation's in-store team that followed looked quite discouraged after seeing our side of the store. 

Contributions:
Creative Proposal and Concepts
Developed Xbox / EB Games Standards
3D Collaboration with Industrial Designer
Production Artwork / Proofing
Managed Installation Team