Mobile Klinik Project Re-Imagine Store Design
A refreshed brand, a carefully crafted customer experience, and thoughtful, strategic design decisions are the foundation of Project Reimagine. This critical initiative has brought the new brand to life, making it tangible for customers and supported the ultimate goal, for Mobile Klinik to evolve their positioning beyond “the best place to go for device repair” to become Canada’s premier destination for “help with all things mobile.” Creating a welcoming, easy to navigate and comfortable environment for customers to Buy, Sell, Repair and Connect their devices has allowed them to attract more traffic, have more meaningful conversations, and help more people. The new design also inspires pride in Mobile Klinik employees driving employee engagement and satisfaction, while allowing the brand to attract the best talent in the market. The positive momentum from implementing across 100+ stores in Canada in less than 4 months will help ensure Mobile Klinik achieves their aggressive growth targets and solidify their leadership position within an increasingly competitive space.
Contributions:
Brand Lead
Strategic In-store Comm Touchpoints
Concepts + Presentations with ID
Production + QC
Built Automated POP Ordering System
