OLG Branded C-Store Solution Rollout
We designed a seamless Step & Repeat pattern to increase production efficiencies by maximizing yields, while reducing costs and logistic complexity when installing across 300+ unique Storefront Window configurations. Producing rolls of one-way perforated Security Film we we’re able to simplify application for the install teams so they could easily eye-cut on site for any layout. This cleaned up the overall look of the stores, helping expedite store owners opting in, as well as reducing installation costs and overall execution time.
"Your Retail Store Fronts and Walmart Kiosk Backdrops are making a huge buzz internally.
A light went off for our internal MarComm team as they asked themselves - why didn’t we think of this? Blake Jarrett is building our retail comm language without even knowing it, lets leverage and work with them to flush out!"
Vanessa Theoret - Senior Director, Retail Sales & Account Management at OLG
Contributions:
Developed Seamless Pattern
Messaging + Hierarchy
Solution to apply to 300+ Unique Stores
Comprehensive Install Guides
Presentation & Mock-up Protos
Production / QC Proofing
Contributions:
Developed Logo + Brandguide
Communication Hierarchy
Developed Concepts
Presentation & Mock-up Protos
Production / QC Proofing
OLG Next Generation Digital Kiosks + Lotto Branding
Faced with a modernization mandate, OLG sought to enhance their retail customer experience. Outdated technology, inconsistently branded kiosks, and an analog gaming experience were hindering growth, especially with the new generation of digitally-savvy customers. We addressed these challenges by developing OLG's future retail visual language and redesigning their "lotto" logo, complete with a comprehensive standards guide to ensure brand consistency.
OLG Playstand Topper for Proline Basketball Launch
Collaborated with agency The Hive Inc to bring their OOH communication in store. It was all about stripping down information and creating an effective hierarchy of communication that was appropriate at retail. We were given the added task of developing an in store look before any assets or direction was available. With such short lead times we were able to really impress the client as they felt the teams with longer lead times did not execute with as much impact.
The final was rolled out across Ontario and received an overwhelming response.
"When our reps asked the stores to remove and discard the toppers you created they asked if they could leave them up because they looked so good and drew a lot of people into the Playstand."
Lacey Petingalo - Brand Manager of Sports Marketing at OLG
Contributions:
Created POS Visual Guidelines
In-Store Communication Hierarchy
Developed Concepts
Presentation & Mock-up Protos
Production
Featured in TV Spot produced by The Hive Inc