OLG Retail Path Forward Campaign Development

I led the conceptual development and rush execution of OLG’s Retail Path Forward presentation, creating a campaign that emphasized our role in modernizing and digitizing key retail touchpoints. Leveraging OLG’s current branding and highlighting crucial milestones in their journey, I developed physical "passports" that enabled clients to easily capture key insights and effectively advocate for the project within their teams after they returned to their offices.

Contributions:
Created Path Forward Logo + Campaign
Lead Collateral Design + Comm Strategy
Developed Event “Passport”
Presentation & Mock-up Proto Prints