Samsung VR Scavenger Hunt Experience

Samsung's annual dealer show had become predictable, so they asked us to reignite excitement and engage their retail partners. We took a bold risk, creating our first VR experience that blended Product Discovery with Gamification in a way that drew people in while clearly showcasing their new DA Appliance lineup.

Using Samsung’s Gear VR Headset and integrating a real-time reward system with the Toronto Blue Jays added a layer of excitement and incentive. Attendees explored a virtual home/condo, discovering the newest product features and collecting codes to win prizes. The immersive gamification sparked competition, with attendees vying for Jersey's and MLB tickets while (unknowingly) learning about Samsung’s innovative new products. The fact that it created such a buzz internally, with even execs getting involved, speaks volumes about how successful and engaging it was.

“I just wanted to quickly follow up on the demo video. The Vice President of our business heard about it and is asking to see it, he’s very excited.”

Diana Eiras - Sr. Brand Manager at Samsung Electronics

Contributions:
Brainstorm / Strategy Development
Concept Development
Collaboration with VR Team
Graphic Production
Rental + Prize Sourcing for Show
Hiring of Contest Facilitators