Public Mobile Experiential Kiosk + Rebrand Update

We built the first self-charging Public Mobile smartphone kiosk to create awareness while drawing mall shoppers to interact with the brand. Sometimes the simplest moment of joy can create major disruptions that compel engagement which creates just the right type of “buzz”. In 2021 I developed a dress-up kit to re-skin the existing kiosks with Yura Lee’s updated (and powerfully iconic) rebrand.

Contributions:
Brand Lead
Communication Hierarchy
Creative + Presentation with ID
Multi-Substrate Pantone Match Strategy
Rebrand Refresh