Under Armour NFL Retail Takeover Campaign

Competing with several well-established agencies in the industry, I was part of a small team that developed a successful RFP presentation that landed us the entire 2012 UA Football retail contract. A huge success! ...and a huge task ahead. We quickly immersed ourselves in the UA Styleguide as well as working with the Senior Manager of Retail Environments to develop in-store standards for the current campaign. After figuring out the best ROI in regards to materials, substrates, finishes, and emerging technologies, we started developing creative and prototypes simultaneously to optimize the little lead time we had. Whether we were stalling FedEx planes or jumping on assembly lines to speed things up the install date was not changing. All of the sleepless nights were worth it when we rolled out multiple displays across the US in some of largest sporting goods retailers in the world: Dick's Sporting Goods, Sports Authority, Hibbett Sports, etc.

Contributions:
Winning RFP presentation 
Creative Proposal and Concepts
3D Collaboration with Industrial Designer
UA Brand + Styleguide Expert
Campaign Standards Development
Image / Colour Correcting
Production Artwork / Proofing
Detailed Instruction Sheets
Managed Installation Team