Select Whirlpool / KitchenAid / Maytag POP and In-Store Projects
Refrigeration In-Store RFP Presentation
Designed to Simplify messaging was centered around how key features adapt to your needs; delivering efficiency, simplification and productivity, but more importantly, allowing the opportunity to do more of what you want in your busy life.
2013 Countertop Appliances POP Kits
Created 20 POP kits for complete 2013 Countertop Appliances product line. Emphasis was placed on key performance features that linked directly to end benefits, which resonate well with the target consumer. New KitchenAid visual standards were adhered to when developing all creative elements.
Laundry POP Creative Presentation
Talking to the shopper in a relatable way can help make an emotional connection and engage the shopper to learn more. All communication reinforced the single-minded message of commercial-grade parts in a unique and powerful way.
